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Apple

20 stories about Apple
אירוע השקה אפל טים קוק

Apple stakes its claim in the AI race, betting on privacy and personalization

11.06.24|Omer Kabir
Apple’s WWDC showcased a GenAI strategy prioritizing privacy and personalized intelligence. Leveraging its ecosystem and powerful processors, Apple aims to deliver unique AI solutions that stand out from competitors. 
מנכ"ל אפל טים קוק

Apple's make-or-break moment: Will AI propel them forward or leave them behind?

10.06.24|Omer Kabir
The annual WWDC could determine Apple's future in the rapidly evolving AI landscape.
מנכ"ל מיקרוסופט סאטיה נאדלה

Microsoft's new computers are a threat to both Intel and Apple

29.05.24|Omer Kabir
The AI computers introduced by Microsoft are based on Qualcomm processors—a direct threat to Intel, which has been the main processor supplier for Windows computers for decades. Additionally, questions arise about Apple's ability to close the gap with these new computers.
מנכ"ל אפל טים קוק בפתיחת חנות אפל בשנגחאי

Apple's AI shortcomings put Samsung's smartphones back in the lead

18.04.24|Omer Kabir
In the first quarter, iPhone sales fell by 9.6% and Samsung returned to dominate the market. Apple will look to show it has closed the gap in the AI race in its conference in June. The obstacle: a Chinese ban on government employees using iPhones
גוגל ו לוגו אפל

Could regulators break up Apple and Google?

24.03.24|Reuters
Regulators allege companies such as Apple and Google have built impenetrable ecosystems around their products, making it difficult for customers to switch to rival services, which led to the coining of the term walled gardens
מימין משרדי גוגל תל אביב ו לוגו אפל

Is the Google-Apple AI deal a game changer?

18.03.24|Omer Kabir
According to Bloomberg, Apple is holding negotiations to integrate Google's artificial intelligence engine into its iPhones; the deal could make Google one of the clear winners in the AI race, and will improve Apple's capabilities in the field
טים קוק מנכ"ל אפל מסיבת עיתונאים השקת מוצרים חדשים 12.9.23

Apple's U-turn: After investing billions, Apple gives up on autonomous car in favor of AI

29.02.24|Omer Kabir
While Apple tried to reach the next breakthrough through autonomous cars, it missed the breakthrough that came through AI. Now it has decided to close one of the most ambitious projects in its history and divert resources to the hottest field in tech
משרדי גוגל תל אביב

How Google is bypassing EU attempt to curb its search monopoly

26.02.24|Omer Kabir
The European Union's Digital Markets Act, which will go into effect on March 7, aims to reduce the power of the technology giants; Google chose to leverage the changes in the law to increase its dominance in the search field
טים קוק מנכ"ל אפל מסיבת עיתונאים השקת מוצרים חדשים 12.9.23

EU sends strong signal with 500 million euro Apple fine

22.02.24|Omer Kabir
At the end of an investigation that determined that Apple harmed the competitiveness of Spotify, the technology giant was fined half a billion euros. Ahead of the Digital Markets Act (DMA) taking effect, the fine opens the door for Amazon, Netflix and others to file similar complaints
משקפיים של אפל

Apple Vision Pro test-drive: Pricey innovation very few people need

09.02.24|Itai Smuskowitz
"You can work with the headset - browse, read documents, watch content, and more, but it still feels mostly like a toy for the rich or a tool for developers," writes Itai Smuskowitz
מנכ"ל אפל טים קוק עם לקוחות שממתינים להשקת הויז'ן פרו בניו יורק

Vision Pro launch: Apple unable to reproduce iPhone-like enthusiasm

04.02.24|Omer Kabir
The technology giant launched its mixed reality glasses in New York, attracting a relatively small crowd of fans; However, the reactions to the new product were positive ("it's a real computer, not just a gadget"), and a preliminary test shows that it’s relatively resistant to falls or blows
לוגו אפל apple

Apple's new developer terms spark outrage as Pro Vision launch nears

30.01.24|Omer Kabir
Apple’s recently unveiled policy announced in response to the EU's new Digital Markets Act, that is forcing it to allow users to download apps from third-party app stores, may help it maintain control and profits in the short term, but is already dividing and frustrating developers
רוגלה פגסוס NSO

NSO's attempt to halt Apple pegasus lawsuit fails in US court

25.01.24|Omer Kabir
Apple's legal battle against NSO progresses as court denies dismissal motion
אפל משקפי AR אפל ויז'ן פרו הושקו ביוני 2023

Apple's Vision Pro: A revolutionary headset hindered by developer reluctance?

23.01.24|Omer Kabir
The mixed reality glasses, which Apple will launch at the start of February, are expected to receive a frosty reception. The world's most popular apps, such as Netflix and YouTube, have not agreed to make their apps available to the product. At $3,499 for the cheapest model, it will be difficult to market a product with a user experience that doesn’t include essential apps
Apple Vision Pro mixed reality משקפי אפל

Beyond the hype: Will Apple's Vision Pro reshape daily life or Meta's simplicity prevail?

04.01.24|Omer Kabir
Attempts to convince people to wear AR or VR headsets have so far failed and mostly resulted in jokes. In the meantime, the technology has improved, the audience has matured, and it seems that Apple's bombastic Vision Pro now has a chance to succeed. But with a price tag of $3,499 the revolution may actually come from Meta's lightweight Smart Glasses
מימין מארק צוקרברג ו טים קוק

2024 antitrust watch: 4 cases that could redefine tech industry giants

04.01.24|Omer Kabir
An overview of pivotal legal battles against Apple, Google, Meta, and the potential fallout that could reshape the tech landscape
אייפון 15 פרו

Is the iPhone 15 Pro worth the upgrade? In-depth review and analysis

26.09.23|Itai Smuskowitz
"When it comes to performance, the iPhone 15 Pro shines. It handles various tasks, including graphics-intensive games and light video editing, swiftly and effortlessly. While comparing it to Android may seem somewhat petty, the iPhone undeniably delivers a smoother and more nimble user experience by a significant margin," writes CTech's smartphone critic Itai Smuskowitz
במרכז מנכ"ל אפל טים קוק בהשקת אפל ווטש החדש

Green Apple: How Apple turned the Watch into a product with zero emissions

21.09.23|Omer Kabir
The new Apple Watch model launched last week boasts zero carbon emissions throughout its entire life cycle, from the raw materials it is made of to charging at the customer's home. But you can't help but wonder if it’s simply a marketing gimmick to manipulate consumers to buy more unnecessary and polluting products
מוזיקה ספוטיפיי Spotify

The era of tech premiumization is here

13.09.23|Viki Auslender
Spotify is considering making their once-free lyrics display a paid premium feature, the latest in a wave of "premiumization" by tech giants in an effort to increase revenues
אפל סטור בברקלי קליפורניה

iPhone 15: Even a high price won’t stop Apple’s newest crown jewel

12.09.23|Omer Kabir
The new iPhone 15 models, to be unveiled by Apple today, are poised to become bestsellers, even if the price of the most expensive model reaches $1,200
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